Persuading clients to purchase a 12-month supply of preventives gets easier if you explain the benefits well and price your products competitively.

The recent rains and storms can give rise to a big surge in the mosquito population that could result in a big threat to our pets: heartworm infection. Heartworms are the common name of Dirofilaria immitis, 12-inch long worms that dwell inside the heart chambers and lungs of affected animals. Although the disease is most prevalent in the hot southeastern parts of the U.S., there have been cases all the way north of the Great Lakes. An incidence map denoting the areas where this infection is most prevalent can be seen at https://www.heartwormsociety.org/veterinary-resources/incidence-maps. Unsurprisingly, Florida is heartworm heaven and there’s a widespread infection that includes not just dogs as victims but cats, foxes, coyotes, ferrets, and other mammals.

Having a solid understanding of the heartworm life cycle—and the damage this disease can do—is the first step in getting pet owners on the right track with treatment.

Heartworm disease is affecting more dogs and cats in more parts of the country than ever, in part due to the long-distance transport of shelter animals. Here’s what you need to know to educate your veterinary clients.

SAN MARCOS, Texas -- While mosquito bites may be a nuisance to us, one bite could potentially be a death sentence for dogs if they become infected with heartworms and go untreated.

• More dogs get heartworms in spring, summer
• Higher abundance of mosquitoes
• Treatment costs a lot of money

The spring and summer months in Texas bring a higher intake of heartworm-positive dogs to area shelters due to the amount of mosquitoes transmitting the disease.

SAN FRANCISCO – As if this year's storms, floods and heat waves weren't enough to worry you, some experts fear climate change is also expanding the distribution of diseases that can sicken or even kill dogs, putting more pets at risk for diseases their owners have never had to deal with before.

Southern New Mexico is facing more insecticide-resistant mosquitoes, and epidemiologist Michael Landen with the state Department of Health recently warned, "with climate change, New Mexico will increasingly be seeing mosquito-borne disease."

Heartworm is a nasty, potentially fatal disease caused by parasitic worms living in an animal’s heart and blood vessels. It’s a bad deal. Fortunately, Banfield Pet Hospital’s 2016 State of Pet Health Report found a 33.1 percent decline in the number of confirmed heartworm cases in their hospitals between 2011 and 2016. Woo! This trend has a lot to do with proactive prevention on the part of pet owners. Here are three simple things you can do to protect your dog from this horrible disease.  

All 50 states have had confirmed cases of heartworm since the disease’s discovery back in 1856. However, since mosquitoes are responsible for transferring the parasite from dog to dog, some areas do pose a higher risk than others.

According to the American Heartworm Society, Mississippi, Louisiana, Arkansas, Texas and Tennessee are the top five worst states when it comes to heartworm diagnosis, in that order. In fact, in a 2016 AHS Incidence Survey, 10 percent of canines in Mississippi tested positive for the parasite. That’s…a lot.